POP
I researched Pop music in order to get an idea of what our music video could look like if we used this Genre.
(CLICK THE IMAGES BELOW)
 Taylor Swift - Shake it Off |  Chris Brown - Don't Be Gone To Long |  Ella Eyre - Comeback |
|---|---|---|
 G.R.L - Vacation |  Ella Henderson - Ghost |  Austin Mahone - Mmm Yeah |
Surrounded by artificial lighting to make her look younger and appear "ageless". There are panning shots and tracking long shots and also bright lights and dancing in order to create a teenage party atmosphere.
Lot's of make-up, hair and trendy wardrobe is used to create a vibrant atmosphere as well as dancing and heavy use of strobes.
Animations and neon lighting is used to give of a trendy atmosphere in order to appeal to the teenage market.
NEON JUNGLE - "BRAVEHEART"
BRITNEY SPEARS - "WORK B**CH"
Provocative clothing and females centre of attention to promote sex appeal. This is used in most pop videos as it allows the lead vocalist the chance to express themselves through their clothing as well as their music.
Editing is used to exaggerate the clothing and provocative clothing. This creates a fun atmosphere as it again appeals the teenage market.
The silhouettes used is visually stunning because it is simple yet effective as it highlights the singers bodies and hair.
The animation used here creates a sense of the imagination taking over as it is very random and takes the whole music video out of reality.
In this shot Amira is wearing quite provocative clothing, her hair is in braids and she is wearing a crop top. Her dancing further emphasises her body which appeals to the male target audience.
Close up beauty shots are used used to exemplify the singers beauty and also the jewellery she is wearing is advertised.
The clothing used in this video is very trendy and current. In this shot Amira is wearing a palm tree printed bucket hat and shirt, with gold chains. This is an androgyneous look but due to the jewellery and make-up it balances both sides out evenly.
Mainly female populated wearing racy clothing and doing provocative dance moves in order to appear sexy and also emphasises female empowerment.
Close up's are used frequently in order to enhance sex appeal and also highlight that she is what the video revolves around, no one else.